New playbook decodes how rising aspirations are fuelling the premiumisation wave online
Post-GroupM era kicks off with power-packed ExCo.
Navneet Sehgal shares bold plans for OTT, youth and 'direct-to-mobile' TV at IAA forum.
WPP Media and RED FM help power India’s biggest bicycle movement.
Emerging sports & athlete endorsements smash records, cricket rule, but playing field is opening up
