The company begins a two-year partnership with the Bundesliga and DFB Cup champions, effective now
He joined CEAT in 2005 as category head, later excelling as the South Zonal sales head.
The new brand positioning leverages consumer desire for adventure and exploration.
Tolani will be based out of CEAT’s headquarters in Mumbai
MUMBAI: CEAT was always a brand that reflected road insights in its communication. That coupled with the core brand promise of safety got us thinking on...
