Vaidyanathan succeds Madhusudan Gopalan, who will take on a global role within the company
She will advocate for flagship brand Slurrp Farm and all future brands from Wholsum Foods.
Launches new marketing campaign called 'It's Wow It's Khadim.'
Jakhalekar has moved from Lowe Lintas.
Kumar will report to Madison Media Plus COO Abhik Banerjee.