He will work closely with editorial, technology and monetisation teams.
He was earlier associated with Samsung India in the online and e-commerce domain.
A former CEO APAC of Dentsu, Bhasin is an industry veteran with over 34 years of experience.
Tasked with the responsibility of driving strategic business growth.
Gulati has had creative leadership stints at agencies Ogilvy & Mather and DDB Mudra.