Madhok will report to Aparna Purohit- head of India originals
Jaubin led content & brand integration at Sun TV, where she worked for over 15 years.
Devika most recently served as global president and CEO of Ogilvy North America.
The account was won in a multi-agency pitch involving several rounds of presentations.
Essence’s scope of work will include strategy, analytics, media planning and media activation.
