Shobit Bhargava, Gunjan Mann, Sasi Venkatesh, Sonali Melmane have joined the company.
He will report to Times Network managing director and chief executive officer MK Anand.
To oversee the entire gamut of the brand's internal and external communications.
Sharma brings with him more than 35 years of corporate experience.
Sharma is a chartered accountant with over 18 years of experience.