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MUMBAI: The most important benefit of mobile marketing is geo-targeting or the ability to target on-the-go consumers. This aspect of it comes out in a recent...
MUMBAI: WPP’s Ogilvy has appointed Pete Smith to the post of regional innovations and creative director in Asia Pacific for its specialised healthcare division. It offers...
MUMBAI: France-based Publicis Groupe has acquired 100 per cent stake in Malaysian digital agency Arachnid. Established in 1996 in the capital city Kuala Lumpur, the Malaysian...
MUMBAI: Oglivy & Mather‘s design unit RedWorks Digital Services has appointed Gavin Hall as regional vice president for APAC. He will be based in Singapore. In...
MUMBAI: Global media conglomerate Aegis which is headquartered in London posted an organic revenue growth of 8.6 per cent for H1 2012, up by 0.8 per...
