MUMBAI: This Diwali, Aashirvaad, one of India’s most trusted household staple brands, is celebrating the women who bring every home to life. Its festive campaign, ‘Ghar...
MUMBAI: When it comes to Durga Puja, Aashirvaad is kneading more than just flour, it’s stirring emotions too. India’s leading packaged atta brand has launched ‘Matri...
MUMBAI: Holy grain! In a record-breaking festive twist, ITC’s Aashirvaad Atta has proven that devotion need not be larger than life. Sometimes, it fits on a...
MUMBAI: ITC Aashirvaad brings a uniquely crafted Aashirvaad Boga Atta for its discerning consumers in Assam. A premium fine white atta especially designed to meet the...
MUMBAI: As chants of “Jai Jagannath” echo through Odisha, ITC’s Aashirvaad Salt is mixing devotion with education—quite literally. In the second edition of its ‘Iodine Ka...