Viacom18 YME cluster launches NFT aimed at brand loyalists & fence-sitters across the board.
The NFT marketplace powered & facilitated by GuardianLink.io, will go live on 14 Feb.
The channel garnered 120 billion viewing minutes at an all-India level in 2021.
The bi-monthly show starts on 15 December.
The songs have been written by Ogilvy and composed by Komorebi.
