The Zee Media offshoot will pump in Rs 37.5 million and hopes to close the deal before end 2024.
The account shall be managed by the Mumbai office of Experience Commerce.
The Eveready Siren Torch is backed by the brand's latest campaign, #AwaazUthaneyKaPower.
The outdoor campaign showcased the new range of Ultima batteries.
Eveready displayed Maa Durga in her radiant form as Goddess of Light.
