Match-day frenzy rivals knockout thrill as food delivery, ads and bars cash in big.
14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
Utility, trust and daily use put digital platforms firmly at the top
Digital crosses 50 per cent as FMCG, autos and quick commerce dominate Adex
After stints at Bisleri and Croma, the creative director is now polishing TBZ's century-old lustre
