Utility, trust and daily use put digital platforms firmly at the top
Digital crosses 50 per cent as FMCG, autos and quick commerce dominate Adex
After stints at Bisleri and Croma, the creative director is now polishing TBZ's century-old lustre
India’s fiercest dairy duel heads to the IPL as Karnataka Milk Federation weighs a big-ticket play
2025 was the year that quietly reshaped brands, consumers, and creativity
