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MUMBAI: Geo-targetted advertising was started in India by Amagi Media Labs that enabled channels to have particular ads in particular regions. But it didn’t just stop...
MUMBAI: Advertisers and their agencies always want a bigger bang for their buck. Especially if it is buying expensive air time on TV channels. And one...
MUMBAI: Amagi Media Labs has appointed LS Krishnan for a senior leadership position. He will directly report to the management. Krishnan joins in from Sakal Group...
Geographic targeting of television advertising is a business that is still in a nascent stage in India. Once adopted by various players in the television advertising...
