JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: In a landmark moment for the advertising industry, JioStar, in partnership with Nielsen, has unveiled a first-of-its-kind cross-screen measurement studyanalysing how audiences engaged with Tata...
MUMBAI: Media buyers, sellers, and anyone who’s ever struggled to untangle the intricate web of audience metrics, rejoice! Nielsen has just dropped its 2025 Upfront/NewFront Guide,...