Nostalgia meets media muscle as FMCG, auto, finance, and retail giants back TV’s biggest comeback.
Co-viewing climbs 3.1x, 90 per cent of audiences are affluent, and watch time surges 85 per cent.
From tech to talent, panelists call for redefining partnerships and breaking down old silos
New AI-powered platform blends data and dazzle to boost creator campaign impact.
A clever ‘Pause & Play’ twist during Pushpa 2’s TV premiere makes brand messaging unmissable.
