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Mumbai: GroupM, WPP’s media investment group, has launched the South Cinema audience behaviour report. This report sheds light on the movie-going habits of the South Cinema...
Mumbai: Kwality Wall’s on Wednesday announced its association with Inox to introduce ‘Trixy CineGame’ – India’s first gaming experience on the cinema screen. Kwality Wall’s launched...
NEW DELHI: The Covid2019 pandemic seems to have hit some industries harder than others, including events, experiential and out of home (OOH). The OOH industry saw...
MUMBAI: Being the newest entrant on the bloc, Star India’s digital baby Hot Star has managed to create the necessary buzz around it. The digital app, in a...
MUMBAI: Movie buffs prefer visiting a cinema for the almost minimal number of advertisements that play during the movie run. Advertisers are still somewhat hesitant of...
