He gathered immense appreciation from industry peers.
Launched with campaign tagline “OTTplay se pucho, OTTplay pe hee Dekho aur Majey Karo Multiply!”
It has gained over 900,000 new users in three months.
Eros Investments intends to use this technology for its subsidiary Xfinite.
The customisable algorithm reduced the cost per registration by 24% and the cost per click by 60%.
