Shankar has moved from Famous Innovations as head of creative.
The new agency will be led by chairman and CEO Santosh Menon.
The Group had recruited 13 interns through its six-month internship programme last year.
Elevates Arindam Sengupta as chief client officer & Prashant Tekwani as head, Mumbai operations.
Repositions itself from a digital agency to a strategic partner for brands.
