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NEW DELHI: No doubt Covid2019 had an impact on nearly each and every category, but it could not deter the long-term objectives of brands. They ensured...
MUMBAI: The Covid2019 pandemic has triggered a definite shift in the consumer and business landscape. The advertising and marketing industry has had to quickly adapt to...
NEW DELHI: Saurabh Varma along with two other co-founders – Rakesh Hinduja and Vandana Verma – launched his own martech agency Wondrlab in November this year....
NEW DELHI: SBI has launched a campaign titled #KhushiyanOnEMI to promote its EMI through debit card facility. Through this facility, consumers can make high ticket purchases...
NEW DELHI: Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just celebrating ‘India pride’ but to also evoking...
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