Total Rs 197.49 cr was spent on print ads in 2020-21 by Centre.
Launches TVC conceptualised by Creativeland Asia
PepsiCo also launched limited-edition cans as homage to Captain Vikram Batra
Share of Digital advertising rises to 58%, up from 48% in 2019.
Nagappa was last working with Isobar, a Dentsu agency.
