Kumar talks about the evolving brand image and its bid to connect with the millennial consumer.
Harpic Power Plus 10X Max Clean led the brands' list.
DTH provides ample advantages over other advertising mediums in terms of cost.
Conceptualised by Ogilvy India, the TVC has youth at the centre of its communication
The tongue-in-cheek ad film was conceptualised by Havas Worldwide India (Creative).
