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MUMBAI: The ubiquitous and inexpensive short messaging system is firing the imagination of advertisers. SMS based services have progressed to the next frontier beyond merely providing...
NEW YORK: In the US, four major ad agencies and at least one automaker are exploring the possibilities of addressable advertising. They have been mandated by...
There was once a vibrant industry in cable TV land. The advertising market was blooming. Television channels were flourishing, courtesy the influx of TV commercials and...
MUMBAI: TNS, the world’s third largest global market information organisation, has announced the expansion of its brand & advertising division. It will be headed by research...
NEW DELHI: India’s Information and broadcasting ministry has got itself a new additional secretary (broadcasting) – Vijay Singh as Anil Baijal has been moved to Delhi...
