BARC is providing the necessary assistance to the ongoing investigation
BARC meters do not single-out the news genre in its audience measurement system.
The linear channels will stop transmission across south Asian markets from 15 December.
ASCI, IAA, AAAI and The Ad Club have given a clean chit to the ad.
The insights from the survey led to #IChooseMyGlow and ‘Glow Ko Na Roko’ campaign.
