The duo topped when it came to brand ad recall, with Kohli coming a distant third.
Will help clients create and manage their first-party data assets and activate them for media buys
Agency will help the brand amplify its social media presence and other digital activities.
Uses popular food influencers to invoke nostalgia and revive childhood memories of the drink.
The size of the Indian sports industry in 2020 is estimated at Rs 5,894 crores.
