Digital campaigns and premium products drive brand strategy as revenue rises 8 per cent to Rs 3,100 crore
Nestlé, Marico and Colgate step up investments as brands balance reach with equity
Advertising spend climbs to Rs 49.22 crore as net profit surges 84.8 per cent
Marketing outlay jumps as hospitality firm sharpens customer acquisition strategy
As per study, digital ad spend fraud will reach $68 bn globally in 2022, up from $59 bn in 2021.
