FMCG major targets premium products at 23 per cent of portfolio as it pursues Rs 170-200 crore in savings
Advertising spend crosses Rs 100 crore as apparel costs rise and operating cash flow turns negative
Mamaearth parent posts 35.9 per cent revenue growth and 86.7 per cent rise in profit
Consolidated revenue reaches Rs 1,242 crore, while online business leads segment growth and advertising spend rises 4.3 per cent
Advertising outlay falls to Rs 226.59 crore despite 11.6 per cent revenue growth, while India FMCG business expands 10.7 per cent
