Online betting platforms have been using news for surrogate advertising.
Using an empowering tone of voice, these ads are breaking the norm, displaying a gender-free world
In India, the surging online gaming ecosystem is becoming a medium of entertainment.
Advertisers are looking for experiences that can attract, engage, & transform the buyers.
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025.
