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MUMBAI: English Premier League (EPL) soccer club Chelsea and adidas have announced an extension of their global partnership over the next eight years. Chelsea and adidas...
The heat is on! As 9 June inches closer, the decibel levels around the Fifa World Cup are definitely on the rise. In India, it is...
MUMBAI: Music publisher and online publishing administrator Kobalt Music Group has been signed up by footballs’ governing body Fifa to be the exclusive worldwide licensor and...
New Delhi, March 2006: adidas India Marketing Pvt. Ltd., the leading sports performance brand in the world, has launched the a3® Gigaride, a shoe that screams...
MUMBAI: ESPN Star Sports’ (ESS) localisation initiative around the Premier Hockey League (PHL) has won stronger response this year. The reason: it is being held in...
