Ad volumes in print medium up by two times, while digital saw a rise of 5.5 x during the period.
The indexed ad volume growth in IPL 15's eliminator was 17 per cent higher than in IPL 14’s.
The growth was led by festivities and multiple sports events
July 2021 saw 869 new advertisers, 23% growth in ad volumes over July 2019.
Overall, first half of 2021, records 12 % higher ad volume than H1 2019.
