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Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent,...
Mumbai: The television ad volume recorded significant growth in 2021, beating the previous year’s performance, according to the latest data released by the Broadcast Audience Research...
MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two –...
Mumbai: The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their...
MUMBAI: As the world adapts to the post-pandemic world, there’s been a significant shift in the way people shop, eat and look for entertainment among other...
