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MUMBAI: Advertisers, marketers and media establishments around the globe can bring out the bubbly. dentsu’s latest Global Ad Spend Forecasts has revealed a projected buoyant 6.8...
MUMBAI: Bullish is the mood at marketing effectiveness specialist Warc. The firm had forecast in August 2024 that global advertising spend is on course to grow...
Mumbai: After two Covid-impacted years, the mood among consumers and advertisers for the festive season is a lot better. Media agencies expect a decent uptick in...
Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital...
Mumbai: Global advertising expenditure is expected to grow 8 per cent in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, which was released on Wednesday....
