GECs continued to drive television viewership as news channels lost ratings
Eight of the Top 10 in Free Across Genres list were from SPN, Star, Viacom18, Zeel in Week 25
Top 10 Free Channels Across genre saw viewership grow 19.6 percent
Top 10 Hindi GECs’ gain was led by rural India and free platform
The other channels in BARC’s Across Genres saw weekly impressions decline with respect to week 13
