The deal puts India's largest conglomerate in direct competition with Amazon & Flipkart.
In the process it will take risks; the focus being on RoI.
The reputed ad agency is all set to be acquired by Goyal-led Mogae Media.
Reliance Retail Venture has acquired 96 per cent equity holding for Rs 182.12 crore.
Capital raise to further bolster ABFRL balance sheet and accelerate growth trajectory.
