Aon acquired a 49 percent stake in the Indian composite broking firm.
The Tata-1mg deal comes even as Reliance acquired Netmeds to enter e-pharmacy space.
Founder and CEO Pranay Swarup will continue in his leadership roles at Chtrbox.
The deal puts India's largest conglomerate in direct competition with Amazon & Flipkart.
In the process it will take risks; the focus being on RoI.
