Over 86,500 devotees join activation as 13,750 experience Rath Nirman journey
YiPPee!, Aashirvaad and Marie Light blend tradition, nutrition and local heritage
Aashirvaad links everyday rotis with protein push during IPL season.
It aims set first-of-its-kind quality standards in the category.
The campaign strikes a chord with every urban Indian family fighting gut health issues
