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MUMBAI: Experimentation, experimentation and experimentation. 2014 was the year when India’s Hindi general entertainment channels (GECs) went to the lab and tested out many new programming...
MUMBAI: With one of the biggest and widespread releases across all the available screens in India backed by a huge hype in the media with box...
MUMBAI: This decade saw a number of in-film product placements as it has become the most pursued marketing strategy to gain prominence with every potential blockbuster....
MUMBAI: The expectations from PK would, naturally, be as high as director Raju Hirani’s three earlier classic hits, the Munnabhai two and 3 Idiots have built....
MUMBAI: Today, in-branding in television and films has become a must. The visibility given to it through these popular shows and films is humongous. The latest...
