MUMBAI: After much drama and negotiations over the last few days, India will get its first television viewership data from the digital viewership with news being...
MUMBAI: News broadcasters Association (NBA) has agreed to have resumption of TAM Media Research’s viewership ratings data of all news channels from 9 January, a deferment...
MUMBAI: The industry will have to wait longer to get to know how audiences watched television for the last nine weeks in a digitised environment. TAM...
MUMBAI: The suspension of TAM data for nine weeks till 8 December will not have much bearing on the way advertisement deals are done, at least...
MUMBAI: Release of television viewership ratings in India has been suspended till 19 December to provide a stabilisation period after the compulsory switchover to digital delivery...