The former team captain Abhijit Bhattacharya has joined as the Mumbai Meteors franchise's GM.
The new ad films highlight the four crore plus strong user base of A23 rummy players.
The two-part TVC campaign will air during this IPL season, starting 26 March.
The actor will feature in the gaming brand’s latest ‘Chalo Saath Khele’ campaign.
PVL will be available to watch on Sony Six, Sony Ten 3 and Sony LIV from 5 February.