Aims to fuel desire for natural diamonds in India.
Features Amitabh Bachchan’s iconic voice.
Mayur Varma and Anuraag Khandelwal elevated to the role of joint chief creative officers.
Conceptualised by 82.5 Communications, the campaign features Vicky Kaushal and Shraddha Kapoor
The omnichannel campaign is conceptualised by 82.5 Communications.