I&B Ministry
MIB blocks MoodXVIP, Koyal Playpro and three other OTT platforms over obscene, sexually explicit content
Platforms streamed material violating IT Act provisions
NATIONAL: India’s Information and Broadcasting Ministry blocked five over-the-top streaming platforms for allegedly hosting obscene and sexually explicit content, marking a fresh escalation in regulatory action against digital services operating outside the country’s content rules, as per media reports.
The platforms, MoodXVIP, Koyal Playpro, Digi Movieplex, Feel and Jugnu, were found to be streaming material that prima facie violates provisions of the Information Technology Act and rules governing online publishers.
Blocking orders were issued under statutory powers that allow the government to restrict access to online content in the interest of public order and decency. Internet service providers have been directed to disable access to the websites and mobile applications linked to the platforms.
The move forms part of a wider surveillance drive by the ministry targeting lesser-known and unregulated streaming services that allegedly evade self-regulatory obligations applicable to OTT platforms. Officials said the action followed repeated advisories urging compliance with Indian laws, including age-based classification, grievance redressal mechanisms and restrictions on explicit material.
Government sources described the content hosted by the blocked platforms as “highly explicit”, adding that it crossed legal thresholds permitted under Indian law. While large OTT players operate within a three-tier grievance redressal framework introduced in 2021, smaller apps have increasingly drawn scrutiny for distributing adult content without oversight.
The latest action also reflects heightened enforcement against platforms operating through mirror websites, offshore hosting arrangements or opaque ownership structures. Authorities have in recent years stepped up monitoring of online curated content amid concerns around obscenity, misleading promotions and unlawful distribution.
Officials declined to say whether further steps, including probes into operators, payment gateways or production entities, were being considered. However, sources indicated that additional platforms could face similar action if found in breach of the law.
I&B Ministry
MeitY proposes tighter rules for digital platforms and intermediaries
Fresh amendments aim to formalise government directions and expand content oversight.
MUMBAI: When the rulebook gets an upgrade, even the internet might need to sit up and pay attention because India’s digital regulators are clearly not scrolling idly. India’s technology regulators have proposed a fresh set of amendments to the country’s digital media and intermediary liability framework, seeking to expand oversight of online content and formalise the government’s authority to issue binding directions to platforms.
In a notice issued on 30 March, the Ministry of Electronics and Information Technology (MeitY) invited public comments on changes to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The revisions are described as “clarificatory and procedural” but are clearly aimed at strengthening compliance and enforcement.
At the heart of the proposal is a significant shift in how intermediaries, including social media platforms, respond to government advisories. A newly inserted provision would make compliance with official “clarifications, advisories, directions, standard operating procedures and guidelines” a formal part of the due diligence obligations required for platforms to retain legal immunity under Section 79 of the Information Technology Act. This change effectively elevates government communications from guidance to enforceable obligations, tightening the regulatory loop between the state and digital platforms.
The amendments also expand the scope of content oversight under Part III of the rules, which governs digital media ethics. The proposed revisions clarify that the code will apply not only to publishers but also to intermediaries hosting news and current affairs content uploaded by users. This could bring user-generated news content more directly within the ambit of regulatory scrutiny, a move likely to raise questions about platform liability and editorial responsibility.
Further, the government has proposed broadening the mandate of the Inter-Departmental Committee, a key oversight body. The committee would no longer be limited to adjudicating complaints but could also take up matters referred directly by the ministry. This shift signals a more proactive regulatory posture, allowing authorities to initiate reviews without waiting for formal grievances.
The draft builds on an already expansive framework. The existing IT Rules impose detailed due diligence requirements on intermediaries, including obligations to remove unlawful content within tight timelines, maintain grievance redressal systems, and ensure traceability in certain cases. Recent amendments have also introduced provisions addressing synthetically generated content, requiring platforms to label such material and deploy technical measures to prevent misuse.
Officials framed the latest proposals as necessary to ensure an “Open, Safe, Trusted and Accountable Internet,” while improving “legal certainty” and the enforceability of regulatory directions.
Stakeholders have been invited to submit feedback by 14 April, setting the stage for what could become another consequential evolution in India’s digital governance regime.
In the fast-moving world of online content, these tweaks suggest the government is keen to keep the guardrails firmly in place – because when the internet grows wilder, even regulators feel the need to hit refresh on the rulebook.
