I&B Ministry
MeitY extends deadline for feedback on digital media rules overhaul
Government gives stakeholders more time to respond to proposed changes in intermediary guidelines.
MUMBAI: When the rulebook gets a rewrite, even the internet needs a little extra time to read the fine print. Regulators have extended the deadline for public feedback on a proposed overhaul of India’s digital media and intermediary liability framework, giving stakeholders until April 29 to submit their views. In a notice issued on April 10, the Ministry of Electronics and Information Technology (MeitY) said it was extending the consultation period for draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, following representations from several stakeholders.
At the heart of the proposals is a significant shift in how social media platforms and other intermediaries must respond to government communications. A new provision would make compliance with official “clarifications, advisories, directions, standard operating procedures and guidelines” a formal part of the due diligence obligations required to retain safe harbour protection under Section 79 of the Information Technology Act.
The amendments would also expand the scope of content oversight under Part III of the rules. The digital media ethics code would now apply not only to publishers but also to intermediaries hosting or transmitting user-uploaded news and current affairs content. This could bring user-generated news more directly under regulatory scrutiny.
Additionally, the Inter-Departmental Committee’s powers would be broadened, allowing it to take up matters referred directly by the ministry rather than waiting for formal complaints. This signals a more proactive approach to content monitoring.
The existing IT Rules already impose strict requirements on intermediaries, including timely removal of unlawful content, grievance redressal mechanisms, and traceability in certain cases. Recent updates have also introduced obligations around labelling synthetically generated content.
Officials have described the amendments as necessary to create an “Open, Safe, Trusted and Accountable Internet” while improving legal clarity and enforceability.
With the extended deadline now set for April 29, the government has given industry bodies, civil society, and digital platforms additional time to respond to changes that could significantly reshape how online platforms operate and are governed in India.
In the fast-scrolling world of digital regulation, a little extra time to read the small print might just prevent bigger headaches down the line.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
