Music and Youth
Zing ropes in Shraddha Kapoor as brand ambassador for its new campaign
MUMBAI: Zing, the popular youth entertainment channel recently launched a brand campaign and has roped in the versatile and successful actress Shraddha Kapoor as their new brand ambassador. Keeping in mind the changing audience perceptions and viewing patterns, Zing has completely revamped itself to cater to today’s youth and what the youth believes in- IINDIVIDUALITY. Today the three most important things in a youth’s life are Career, Relationships and Attitude and keeping that in mind the channel now flaunts its new identity; THAT’S MY THING. The new tag-line rightly embodies the youth and their outlook. They are totally clear about what they want and how to achieve that.
Speaking about the same,.Vishnu Shankar, Business Head, Zing, says, “Today’s youth voice their opinions on all matters that concern them. They have a large appetite for risk and experimentation. Their emphasis now is on being individualistic and being comfortable with it. Zing is aware and conscious of this phenomenon ;thus ‘That’s My Thing’ fits our brand identity. This campaign is fresh and youthful keeping in mind the ideologies of today’s generation.”
With the change in positioning, Zing is alteringits programming patterns too. The focus of the channel now is to project the youth as dynamic, innovative and adaptive. Zing’s flagship show Pyar Tune KyaKiyahas been a slot leader and will now be entering the next season with new anchors and a different approach. A new youth based fiction show Aye Zindagi will be added to the bouquet. This new show will have a fresh approach towards the youth and their problems and how they deal with them.New Non-Fiction shows will also be added to the current offering.
Along with all this the channel will continue to stick to its core concept of entertaining the audience with innovative content and music. With the brand campaign of the channel, Zing has alsodevised a 360 degree marketing campaign which includes T. V., Outdoor, Trade, DTH, Radio, Digital & social media activations.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
