Post Production
Zen Digital Media launches creative platforms -‘Broadcoasters’ & ‘Beach And You (B.A.Y)’
MUMBAI: Zen Digital Media, a digital-first, Make In India startup, has introduced Broadcoasters & Beach And You (B.A.Y.), two platforms for brands and creative artists to experience seamless interactions bringing in a new age of story-telling.
‘Broadcoasters’
Broadcoasters is the first, and the only LED screens on waters in India. With massive and dynamic screens on customized vessels, it is an unmissable medium of messaging, aimed towards every niche of audience.
Keeping in mind the paradigm shift in media consumption, Broadcoasters will offer creative media solutions that are highly interactive. With a focus on four E’s – engage, entice, excite, and educate, this platform offers to reach out to audience with the power of advertising and social messaging. Two of the many distinctive core features include Over-the-air (OTA) real time content updates and multiple creative changes and placements.
The robust infrastructure is second to none. A bespoke self-propelled vessel with high resolution LED screens and auto-brightness sensors, it showcases various formats of eye-catching static and video content.
Broadcoasters has chosen Mumbai – The media capital of India, for its first launch at two of the most exclusive locations; the first, anchored opposite Bandra-Worli Sea Link promenade and the second, plying between an approximate stretch of 4.5 kms across the beautiful coastline of Juhu-Versova Beach.
‘Beach And You’
With a focus on community building and bringing about a social change, Beach And You is a unique concept that encourages people to connect with each other along the coasts of India. Partnering with multiple NGO’s, state and central government bodies this concept can bring about a greater good in the society.
It is an experience that facilitates every citizen to add value, create, collaborate, meet like-minded people, and interact with one another. Social events, fitness sessions, education and information, awareness and conservation drives, public welfare campaigns, CSR initiatives which are all the need of the hour, can be brought to life very effectively by this concept.
With Broadcoasters as a platform, Beach And You becomes a medium to reach out to those who believe in bringing about a positive change in the world around them.
Furthering the company’s commitment in fostering innovative and interactive solutions, the exceptional bespoke design structure will provide limitless opportunities to brands to nurture creativity through collaboration. “At Zen Digital Media, our endeavor is state-of-the-art technology and constant innovation, that will introduce a new pathbreaking medium every year”, says its co-founders, Payal Raval and Sanjay Raval. They dared to dream about this massive yet interactive and resourceful project and successfully brought it to life. We have just begun our illustrious journey and aim to tap into potentials that are waiting to be unlocked.
Mumbai: Astra Studios, a bold new force in global creative technology, has been officially launched. Founded by the former senior leadership from MPC, The Mill and Technicolor India – Biren Ghose, RK Chand, Rajarajan Ramakrishnan and Shajy Thomas, the company is backed by a strategic investment from the Hombale Group, creators of India’s most successful storytelling franchises including KGF, Salaar and Kantara along with Perpetual Capital.
The rise of Machine Learning & Gen AI is disrupting every layer of content production, triggering a reinvention of creative workflows, talent dynamics, and business models in the industry. Blending decades of global expertise in Creative Storytelling, Visual Effects, Animation, Immersive & Experiential Media, the Astra Studios leadership team is poised to redefine how high-quality content is imagined & produced. With next-generation workflows and a focus on compelling, character-led storytelling universes, Astra is setting out to empower filmmakers, brands and content platforms alike.
“Astra is our launchpad for a creative revolution – a studio purpose-built for the future of content. We are fusing world-class artistry with cutting-edge emerging technologies. We will play in the arena where cinematic brilliance meets next-gen computer graphics. This will redefine how stories are designed, created, shared and experienced. India is at an inflection point in the global content arena, and Astra aims to lead that evolution, creating new jobs while continuing to partner creatives globally.” said Astra Studios founder Biren Ghose.
“We are supporting the vision behind Astra Studios to help grow stories and movie franchises across different platforms using emerging technologies. Astra’s founding team brings a wealth of talent and experience as well as global connectivity and passion for new technology. This will enable the Hombale Group to undertake projects with greater scope and complexity to create powerful new ‘story worlds’ for our franchise fandoms.” said Hombale Films founder Vijay Kiragandur.
Astra Studios’ core focus areas include:
●End to End Creative Solutions for Films, Series and Brand Campaigns – Ideation, Visualisation, VFX, Generative AI Solutions and Post-Production
● Development of original Character Universes and Global IP
● Immersive Experiences across brands, AR/VR and Location-based media
● Premium Animation for both Streaming and Theatrical formats
(If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)
