English Entertainment
Zee TV Europe’s LIVE show Zee Companion climbing the success ladder
MUMBAI: Zee Companion, the only South Asian TV show that brings its viewers exclusive local content shot at Zee London Studio, LIVE for the first time in the UK is climbing the success ladder on all fronts. Nearing its 200th episode on December 11, the show has grown to be really popular and a favourite amongst South Asians. This is clearly seen by the increasing number of phone calls and emails the show has been getting over the last few months. So much so that the phone lines have got jammed a few times. An episode on Zee Companion gets around 100+ calls, and frequently the calls have gone up to 400+. The number of calls received grew by an overwhelming 90% in October, and the November number looks even more promising!
Zee Companion, which helps people find solutions to problems faced on a daily basis, has brought popular and celebrated personalities from various fields on the show to discuss these issues. Each day a new topic is taken up and the guests who are well-versed in that day’s topic answer the people’s queries with sound facts and authority. Zee Companion has provided people with a link to experts they felt unable to connect with before. Some prominent guests who have appeared and interacted Live with viewers include Jay Sean, Nana Patekar, Paresh Rawal, Kumar Sanu, Shabana Azmi, Jimmy Shergill, Sukhwinder Singh, Kabir Bedi, Nina Manuel, Madhoo, Preeya Kalidas, Pritam Chakraborty, Satinder Sartaj, Anandji (Kalyanji-Anandji fame), Celebrity Chef Cyrus Todiwala, Centenarian Marathon Runner Fauja Singh and many more. Esteemed Business tycoons Hussein Lalani, Shahnaz Husain, Lord G K Noon, Rami Ranger have interacted with viewers and given expert advice. The show covers a variety of topics in the fields of health, law, finance, wellness, business, education and entertainment.
Another feather in its cap is the number of testimonials that viewers constantly send in. A viewer, Mr. Dinesh said, “I regularly watch your show and it is really very informative. I am glad that you have come up with such a brilliant programme. It is one reason why I subscribe to Zee TV”. Another viewer, Mr. P Singh said, “Just watching the show now and although it’s not a glamorous subject, the host has made it so informative and entertaining. You can count me in as a lifetime viewer”. Being able to speak with Kumar Sanu on Zee Companion, a fan on Twitter recently tweeted “Thank you sooo much #ZeeTv for the opportunity of a lifetime to speak to the #King Of #Melody.”
Owing to its immense and growing popularity, Zee Companion has now taken toll free telephone numbers for viewers in Belgium, France, Germany, Holland and Italy.
A space to look out for on the Zee Companion website is the blog page where the hosts post their personalised diaries for each topic including advice and experiences. This section on the website has gained immense popularity and has been getting a high number of visits each month. Zee Companion’s digital presence across multiple portals helps it reach out to a more diverse audience and also connect to the youth of the society. And there is greater excitement coming up, as Zee is preparing to launch the Zee Companion app soon.
Zee Companion has set a benchmark with this show and every episode is only going to get better from here on.
UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.
For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.
Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.
But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.
“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”
Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.
Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.
Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.
The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.
Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.
Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.
“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.
The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.
The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.
Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.
This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.
Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.
Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.
That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.
“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”
Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.
