GECs
ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards
MUMBAI: Zee TV has won laurels for two of its digital engagement campaigns at the fourth Asian Customer Engagement Forum and Awards (ACEF). It won a Gold for the first of its kind Google Voting innovation for its dance reality show Dance India Dance 5 in the online media category for successful use of technology and a Silver in the mobile marketing category for the Janbaaz Sindbad Mobile Game.
Zee TV business head Pradeep Hejmadi said, “Through innovations across social media, smartphone apps and the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital space amongst Hindi GECs. The channel has constantly pushed the envelope digitally, initiating concepts such as ‘Missed Call’ voting, incentivizing voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards and DID Super Moms respectively. Last year, we introduced yet another exciting voting mechanism in the history of Indian television in which viewers could vote for their favorite reality TV contestant through a Google search. Also, Janbaaz Sindbad mobile app was specifically designed to create an immersive experience for the user about the world Sindbad lived in and drive appointment viewership. Both the initiatives not only encouraged wider participation but also gave consumers an enhanced brand experience. With the growing digital audience, they were successful attempts in raising the bar in terms of consumer engagement.”
ACEF helps promote the best brands, organizations, agencies and individuals for their outstanding achievements in customer engagement & brand excellence. It presents the best practices, campaigns, activities and initiatives as benchmarks for others to emulate. The awards this year received 430 entries from across the APAC regions in various mediums of marketing that included Digital, Mobile, Radio, Television, OOH, Event and Promotional, BTL Activity, Magazine, Newspaper and Online.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
