GECs
ZEE partners with the Bhamla Foundation this World Environment Day
Mumbai, June 01, 2016: Reinforcing their commitment towards sustainability, India’s leading media and entertainment conglomerate, Zee Entertainment Enterprises Limited (ZEEL), and prominent NGO, the Bhamla Foundation, have come together this World Environment Day to create and build awareness about the environment. ZEE and the Bhamla Foundation will be organizing a star-studded event at the open-air amphitheatre at Carter Road, Bandra in Mumbai on June 05, 2016. The event will be supported by the Ministry of Environment (Govt. of Maharashtra) and the Maharashtra Pollution Control Board.
Speaking on the association, Mr. Sunil Buch, Chief Business Officer, ZEEL said, “Through our ‘ZEE Is Green’ initiative, ZEE has been actively working towards translating our environmental commitment into action. With the support of our producers, studio owners and artists, ZEE Is Green was launched in October 2015. Since then, we have already greened six of our sets at our Naigaon Studios, and are currently focused on greening other productions across India. Our ultimate aim is to go completely green as an organization, by the year 2020.”
Mr. Buch further added: “We have realized that by creating eco-wealth, we are not only building a stronger business but building a more sustainable world for the local communities around us. By partnering with the Bhamla Foundation this World Environment Day, we hope to create interest and awareness among our fellow citizens on various ways through which we can make a positive impact on the environment together.”
Sharing more details on the event, Mr. Asif Bhamla, Chairman, Bhamla Foundation said, “The Bhamla Foundation has constantly been eager to support initiatives that help raise awareness to preserve the planet. This year, we are excited to partner with ZEE for the World Environment Day event, which will have an interesting and varied line-up of day-long activities. We have been organizing the World Environment Day event since the last 8 years and we have always received tremendous support from our partners, residents’ groups and especially the enthusiastic locals. We are confident that people will come forward to help us spread the message this World Environment Day as well.”
The World Environment Day event will be held at the Carter Road Amphitheatre in Bandra from 10am – 10pm on June 5th with more than 12000 visitors expected. Prominent political leaders including Mr. Suresh Prabhu, Mr. Piyush Goyal, Ms. Priya Dutt as well as personalities from Bollywood and television like Sanjay Dutt, Jackie Shroff, Dia Mirza, Shabbir Ahluwalia, Rohit Roy and Ronit Roy among others, will be attending the event along with locals and visitors from all across Mumbai.
The key highlights of the event include a massive cycle rally from Bandra Bandstand to Carter Road, a spinning – indoor cycling workout on Carter Road promenade, stalls on environment awareness and preservation, keynote sessions by noted environmentalists and a tree sapling distribution drive. The local Residents Association Groups will also be felicitated at the event for their role in preserving the environment. In the evening, the event will conclude with electrifying LIVE performances from Kunal Ganjawala, Salim-Suleiman, Sona Mahapatra, Armaan Malik and Aditya Narayan. The event will also be available for streaming on ZEE’s leading video-on-demand platform, OZEE.
Every year, June 5th is celebrated by millions internationally as World Environment Day. Established in 1972 by the United Nations, World Environment Day is one of the principal vehicles through which the UN stimulates worldwide awareness for the environment and also encourages positive action.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
