GECs
Zee News Initiates Interactive Discussions On Paradigm Shift In The Society
MUMBAI: Zee News – the pioneer Hindi news channel, in it’s endeavor to highlight the shift of the focus in the society, presents two interactive discussion programmes this weekend. These programmes will primarily focus on two issues; first is “”Are religious Gurus have become the role models of the society, today?” and the second is “Is the society in Gujarat accepting the liberal women?”
The two programmes have been designed in such a way that the viewer’s interactivity would be as high as possible. “Main Azaad Hoon” initiates the discussion on “today’s liberal attitude of women”, whereas it is “commoner’s increasing dependency on the religious gurus” takes the center stage in “Kitna Bole Baba”
The programmes are aimed at clarifying the prevailing misconceptions about the issues. “Kitna Bole Baba” will focus the society’s current mindset of making larger than life picture of their religious gurus. It is going to be a discussion between today’s famous gurus and the social scientists with a view to bring a clearer picture of the thought process the gurus put in, while advising their disciples in their day to day affairs.
It will be telecasted on 23rd December’06 at 8 p.m. “Main Azaad Hoon” will focus on the pragmatic situations, which today’s women often find them into. From having a boyfriend to having an extra marital affair, no question is going to be hypothetical. The discussion will further cover the morality factor in the women’s action from society’s viewpoint.
Apart from survey and field stories, the guests in the studio will also contribute with their views. Guests would include some social activists, young girls and a psychologist. This will be telecasted on 24th December’06 at 8 p.m. The survey was conducted in four cities – Ahmedabad, Surat, Vadodara and Rajkot.
Zee News has always devised ways to connect to its viewers. A deep research was conducted, before zeroing down on these topics. The channel has been frequently providing a platform to discuss the important topics, which will pave way to an open-minded society.
Watch the discussions live on Zee News from 8pm. To 9 pm on 23rd and 24th December’06.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
