GECs
Zee Media crosses 150 million viewers
MUMBAI: Zee Media achieves another milestone on an average weekly basis Zee Media crosses 150+ million viewers mark.
Zee Media Corporation Limited (formerly Zee News Ltd.) is India’s one of the Largest News Network with 10 channels, Mumbai edition of DNA newspaper and digital properties like zeenews.com and dnaindia.com.
The network comprises of two national channels Zee News (Hindi News), Zee Business (Hindi Business News) and India 24×7(Hindi News). In addition it has regional news channels, Zee Madhya Pradesh Chhattisgarh (Madhya Pradesh & Chhattisgarh), Zee 24 Taas (Marathi), Zee Rajasthan News (Rajasthan), Zee Punjab Haryana Himachal and Zee Kalinga News (Odisha). Additionally the company operates 2 regional news channels through its subsidiaries viz. 24 Ghanta (Bengali) through Zee Akaash News Pvt Ltd and Maurya TV (Bihar & Jharkhand) through Maurya TV Private Limited.
“It’s rare to be able to touch so many people’s lives and we take pride in adhering to our proposition of delivering in-depth analysis, varied perspective and inspirational stories!”, says ZMCL marketing head Pooja Gupta. This journey though exhilarating, sometimes tumultuous times, has been an enriching and enlightening one.
While ZMCL have remained intact over the years and have gained credibility for our strong foothold and news coverage, ZMCL is impatient like any innovators. It seeks potential everywhere and every problem is an opportunity for growth. As the largest news network ZMCL believe our work must be integral to our mission of nurturing more informed and aware citizens, inspiring moments of optimism and happiness, creating value and making a difference to their viewer’s lives, opines ZMCL CEO R. K. Arora.
This achievement would never have been possible without the continued and relentless support from all our viewers and business associates who have played an intensive role to unlock the collaborative power of the news business, making a much greater collective impact.
“The attempt is to achieve a new pinnacle in terms of revenue and market share. So let the revelry continue from a million to a zillion!” signs off ZMCL group CEO Dr. Bhaskar Das.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
