GECs
ZEE Hindustan Organizes Mega E Conclave 1 Year After Modi 2.0, Cabinet Ministers Review Performance & Covid-19 Situation
ZEE Hindustan, ZEE Media Corporation Ltd’s anchorless and multilingual national news channel conducted a nationwide E Conclave with 21 Central Cabinet Ministers on 12 June 2020. Hindustan E-Vimarsh, Direct With Ministers, was a continuous 10 hour pan-India telecast of our Central Ministers.
On 23rd May 2019, the Modi government created history by becoming the biggest single party to win the General Elections in a long time as it was voted in by citizens for a second round. In this 1 year, the Modi government has not been idle with huge decisions being taken like abrogation of Article 370, CAA and NRC, Ram Mandir Verdict, the 21-day lockdown and the follow up subsequent lockdowns due to Corona. As the nation finally begins Unlocking, there is a lot to answer, a lot to learn and a lot to prepare for.
ZEE Hindustan thus conceptualized the E Vimarsh series and this time, the guests were 21 Central Cabinet Ministers as they reviewed the year and put forward their strategy for the coming days. Ministers who graced the session were: Nitin Gadkari, Prakash Javdekar, Ravi Shankar Prasad, Jitendra Singh, Mukhtar Abbas Naqvi, Kiren Rijiju, Gajendra Shekhawat, Anurag Thakur, Gen. V.K. Singh, Kishan Reddy, Ramesh Nishank, Babul Supriyo, Giriraj Singh, Arjun Meghwat, Pratap Sarangi, Arjun Munda, Ashwini Kumar Choubey, Sanjay Dhotre, Prahlad Singh, Kailash Chaudhary and Shripad Naik. The conclave covered various government ministries so that viewers could get a cohesive idea of the government’s performance and future plans.
Speaking on the occasion, ZMCL Cluster 2 CEO, Mr. Purushottam Vaishnava said, “Under the E Vimarsh brand, we have organized e-conclaves for ZEE Hindustan with CMs of states and state-level e-conclaves for Rajasthan, Bihar, Gujarat, Odisha, Bengal and Jharkhand. The first phase focused extensively on dealing with Covid-19 and its impact. In Phase 2 as living with Corona becomes the new normal, we drew up the government’s past 1-year scorecard and followed up with Cabinet Ministers on their future strategy.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
