GECs
Zee Cinemalu celebrates its 4 years of success this anniversary
A journey of unparalleled entertainment, of togetherness and shared experiences; it’s been a thrilling 4-years for Zee Cinemalu. A name that has grown to become synonymous with the best of Telugu movies on small screen television. Launched by the Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on 4 September 2016 with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres in Telugu market, giving a unique offering to movie lovers. Over the years, the channel has featured the latest and most unique content that has inspired, stimulated and entertained us. Zee Cinemalu reaches out to 55 million viewers week on week in Telangana and Andhra Pradesh.
In the week of FY20, Wk13, Zee Cinemalu scored the highest ever viewership of 351 GRPs in < 75L Urban and 483 GRPs in Hyderabad. This sets a new benchmark in the television movie industry as Zee Cinemalu is the only Telugu movie channel to have achieved this feat in the last 5 years as per BARC. Zee Cinemalu stood as No.1 in Hyderabad in FY 19 & FY 20. The channel share moved from 14.8% to 25.3 per cent in the last 4 years and in the last sixweeks, the share stood at 27.7 per cent.
The channel has been entertaining viewers with evergreen hits and latest titles in various genres like Family, Drama, Comedy, Horror and Thriller. In this process, Zee Cinemalu has successfully occupied a special space in the hearts of Telugu audience across the state. The Zee Cinemalu HD variant launched on December 31, 2017, continues to deliver the viewing experience with this technology to their ardent viewers.
Commenting on fourth anniversary, Zee Cinemalu business head Sai Prakash says, “Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home- viewing entertainers, that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres that appeals to both the masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
