GECs
Zee Cinemalu celebrates its 4 years of success this anniversary
A journey of unparalleled entertainment, of togetherness and shared experiences; it’s been a thrilling 4-years for Zee Cinemalu. A name that has grown to become synonymous with the best of Telugu movies on small screen television. Launched by the Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on 4 September 2016 with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres in Telugu market, giving a unique offering to movie lovers. Over the years, the channel has featured the latest and most unique content that has inspired, stimulated and entertained us. Zee Cinemalu reaches out to 55 million viewers week on week in Telangana and Andhra Pradesh.
In the week of FY20, Wk13, Zee Cinemalu scored the highest ever viewership of 351 GRPs in < 75L Urban and 483 GRPs in Hyderabad. This sets a new benchmark in the television movie industry as Zee Cinemalu is the only Telugu movie channel to have achieved this feat in the last 5 years as per BARC. Zee Cinemalu stood as No.1 in Hyderabad in FY 19 & FY 20. The channel share moved from 14.8% to 25.3 per cent in the last 4 years and in the last sixweeks, the share stood at 27.7 per cent.
The channel has been entertaining viewers with evergreen hits and latest titles in various genres like Family, Drama, Comedy, Horror and Thriller. In this process, Zee Cinemalu has successfully occupied a special space in the hearts of Telugu audience across the state. The Zee Cinemalu HD variant launched on December 31, 2017, continues to deliver the viewing experience with this technology to their ardent viewers.
Commenting on fourth anniversary, Zee Cinemalu business head Sai Prakash says, “Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home- viewing entertainers, that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres that appeals to both the masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
