GECs
ZEE 24 Kalak becomes the No. 1 News channel with highest ATSV in Gujarat market
As News consumption grew exponentially during this lockdown, people of Gujarat have trusted one particular news channel much more than others. Among all the Regional News channels of Gujarat, ZEE 24 Kalak has been the go to channel for viewers.
As per the Broadcast Audience Research Council (BARC), the viewership of ZEE 24 Kalak has increased 2.4 times since the lockdown and the average time spent by the viewers has increased from 13.7 min to 23.1 min and with this it is the leader in terms of ATSV, continuously from last 8 weeks (Wk 15’20 to Wk 22’20).
ZEE 24 Kalak is the fastest-growing news channels, with a very strong presence all across Gujarat. ZEE 24 Kalak has always believed & worked upon its Brand Message- અમેસાંભળીએ તમારી વાત (We understand your point) and has taken up the issues of common people where it acts as a bridge between them and the Government of Gujarat. It is a channel about positivity & accountability which focusses on the state’s development while keeping a look at larger stories in India and abroad through the Gujarat – lens.
Speaking on this occasion Cluster 2 CEO, Mr. Purushottam Vaishnava said, “ZEE 24 Kalak is our niche offering for the Gujarati news genre. In the last 2 months the channel has shown tremendous growth and is now the number 1 news channel in Gujarat with respect to average time spent by viewers. This is due to a creative blend of content, which is both engaging & informative”
Channel Editor, Mr. Dixit Soni said, “These days the way of news consumption has changed a lot and viewers want to know facts and understand current scenario around them. As a responsible media channel we focus on positive news and keep our viewers up to date. I always believe that we are here to report facts rather than be judgemental about any issue and that is what made our channel popular among Gujarati viewers. Also, in such difficult situation, our team is making extraordinary efforts.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
