News Broadcasting
Yahoo partnering with Samsung to provide latest news and weather reports on TV
MUMBAI: For most of us, TV is part of our everyday lives. Whether you turn it on first thing in the morning when you wake up or prefer to watch it after a long day, it’s one of our most familiar habits. That’s why we’re excited to share that Yahoo is partnering with Samsung to bring our latest news and weather information to your TV screen. Rolling out in select markets around the globe, the “NewsON” panel delivers the latest local news articles, videos and weather to Samsung Smart TV users with the click of a remote.
Now, when you need instant information about current events, you can click over to “NewsON” for a snapshot of the latest headlines. Once a story gets your interest, click through to see the summary, full article, or streaming news video. Or check the weather with weekly forecasts combined with location and weather based photos from Flickr.
The “NewsON” panel is available on Samsung Smart TVs in select countries in Asia, Latin America, Africa, and the Middle East. It’s the first product from a new, multi-year partnership to bring more Yahoo content and services to Samsung Smart TVs worldwide. Stay tuned!
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
